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Jose Carlos Gonzalez Hurtado

Jose Carlos Gonzalez Hurtado

President of International

USA, UK, France

Contact Jose Carlos Gonzalez Hurtado Directly

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About Jose Carlos Gonzalez Hurtado

Jose Carlos Gonzalez-Hurtado was born in Madrid, Spain on May 27, 1964. With a slew of degrees from Pontificia Conmillas/ICADE University in Madrid to his name, various levels of fluency in six languages, including Spanish, English and French, and an impressive career spanning more than twenty years, this Spanish businessman has earned a reputation as an experienced business leader, with particular expertise in “end to end” consumer activities.


Holding degrees in Business Administration and Law, Hurtado started his career with Procter and Gamble (P&G) in 1989, working his way up through various positions over 10 years to become Marketing Director for Fabric Care in Western Europe, in the P&G Fabric and Home Care Global Business Unit. In his career with P&G,  Jose Carlos Gonzalez Hurtado served in a number of positions in different business units of the company, ultimately reaching the position of General Manager and officer of P&G Company  and Vice president/Acting President Global Braun, based in Germany   – a position that he held from 2006 until leaving the company in 2009. Braun was than an almost $2Billion business and one of P&G’s largest 15 brands globally, with business interests including, inter alia, male and female grooming , household products and hair care. Braun operates in more than 100 countries.  During this period, and after a decade of decline, in 2008 market shares reached record high levels in male and female grooming and in hair care businesses. Despite the global recession at the time, Braun profits reached a record high level, improving by more than 5 percentage points in a single year.


Prior to the Braun division, Gonzalez-Hurtado served as General Manager and Member of the P&G Global Leadership Council in Eastern Europe from 2004 to 2006, and held the same position for Israel, the West Bank and Gaza from 2001 to 2004. In both areas, Gonzalez-Hurtado was responsible for significantly growing the company’s business, with P&G in the Ukraine becoming the fastest growing business in the Europe and Middle East region, and one of the fastest growing globally.  Under Gonzalez-Hurtado’s leadership P&G in Israel tripled its profit and doubled the number of brands, including the acquisition of Unilever Detergent business. In 2003 Jose Carlos Gonzalez -Hurtado was named Executive of the Year by Israel’s Yediot Ahronot newspaper as a tribute to his skill in maintaining growth of the company during the severe economic downturn at the time.


In 2009, after more than twenty years with Procter & Gamble, Gonzalez-Hurtado accepted a position as Group Chief Commercial Officer and Member of the Executive Board of the Carrefour Group and took up residence in Paris. The Carrefour Group is the second largest retailer worldwide with a global presence in more than 40 countries and with an annual turnover of approximately $135 Billion. The group manages hypermarkets, supermarkets, convenience stores and franchised stores in Europe, Latin America, Africa and Asia. Gonzalez-Hurtado had the responsibility for the Marketing and commercial functions of the entire group, as well as for teh e Commerce and Digital and the private label brands businesses, which accounts for  c.25% of total Carrefour turnover, and for the Innovation fucntion, which is responsible for the development of new formats and store types, as well as the qualification of new products.


In 2014 he joined IRI as President of International. He leads the Europe, Asia-Pac, Africa and Australia-New Zealand businesses as well as the integration of Aztec, a newly acquired global company, into IRI group. Total International business represents 70% of business growth for the company in 2015 IRI is the leading Business Intelligence and Technology Company in the World. It operates in around 60 countries. It provides unique Big Data + Predictive Analytics + Technology to Consumer related industries, Pharma and Financial services. Clients include 95 percent of the Fortune Global 500 CPG, Retail and Healthcare companies.

View some of the latest presentations of Gonzalez Hurtado:

  • At the 2015 IRI Summit on the 'Three steps to win consumer loyalty, Focus on the 3-D'.
  • At the 2016 IRI Summit, González-Hurtado moderated the retail panel discussion ‘Seizing Opportunities from the Shopper Revolution’. Guest speakers, Giorgio Santambrogio, CEO, gruppo Vegè (Italy), Luis Martinez Gallardo, Commercial Director DIA Spain et Steve Barnett, Trading Director, Costco Wholesale (UK) were guest speakers to share their inspirational views and best practices. To view the discussion, please click here.
  • On 15 th June 2016, he presented at the Consumer Goods Forum Global Summit, in Cape Town (South Africa), with Tiger Brands, ‘Shrink to Grow: Use analytics and technology to optimise your line-up'. Click here to view the video of the presentation. For more information, upload and read the white paper; click here.


Gonzalez-Hurtado is married with seven children. In his leisure time he is an avid sports fan, enjoying basketball, tennis and squash. He also has an interest in the academia and has lectured in law and marketing at Madrid’s Comillas University, and in Tel Aviv’s Kellogg-Recanati business College.


The Agenda International 100


The Agenda International 100 is comprised of group of business minded individuals who express qualifications in the realm of international business practices. Jose Carlos Gonzalez Hurtado was recently given this award in light of his experience in international business and ability to help generate a high rate of sales throughout his career. The 100 individuals chosen for this award must exhibit experience in strategical decisions for a company worth $2 billion and global manufacturing, supply and distribution as well as the ability to serve on the Fortune 1000 board immediately. through board selection, Jose Carlos Gonzalez Hurtado was chosen as the recipient.


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